Printed publication
Methodology of design, implementation and evaluation of traffic safety campaigns
Methodology of design, implementation and evaluation of traffic safety campaigns
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Road safety campaigns are one of the tools to influence the behavior of road users and thus contribute to reducing the number and severity of road accidents.
The methodology was created with the aim of describing the entire process of these campaigns: design, implementation and subsequent evaluation of their effectiveness. The methodology is intended for contractors, implementers and evaluators of all types of traffic safety campaigns and contains three parts: theoretical knowledge and experience from the Czech Republic and abroad, practical recommendations for the entire process, an evaluation checklist and its application on examples.
Detail
Author
- Ambrose J.
- Elgner J.
- Kouril P.
- Šragová E.
- Danková A.
- Gelding O.
- Frič J.
Content
The goal of the methodology
Introduction
Methodical part
A Theory and experience
A.1 Theory
A.2 Experience
B Recommendations for practice
B.1 Preparation
B.2 Campaign design and evaluation
B.3 Implementation of the campaign
B.4 Evaluation of the campaign
B.5 Conclusions and report
C Checklist
4 Comparison of the novelty of procedures
5 Description of the application of the methodology
6 Economic aspects
Dedication
This methodology was created with the state support of the Technology Agency of the Czech Republic as part of the ÉTA program.
www.tacr.cz
Colophon
ISBN 978-80-8874-90-8
Release year: 2023